Projectleader:
Targetcountries:
Spain
Richard Venhof
Germany
Teeing Up for Success:
How Atalaya Golf Club Swung Back to the Top
United Kingdom
Reclaiming its spot on the leaderboard
with a hole-in-one digital strategy
Nestled in the heart of Southern Spain, Atalaya Golf & Country Club was once celebrated as one of the top 10 golf clubs in the region. But like many businesses, the club faced challenges following the 2008 financial crisis. Memberships declined, international visitors dwindled, and competitors modernized, pushing Atalaya to the 50th spot in regional rankings.
Determined to reclaim its former glory, Atalaya partnered with SproutOut Solutions to rewrite its story. This is how we helped Atalaya Golf & Country Club transform into a thriving, internationally renowned destination.
The Problem: Losing Ground in a Competitive Market.
Atalaya faced two key challenges:
Declining Memberships: An aging member base and increased competition made it difficult to retain or attract new members.
Limited International Reach: Despite being a prime destination, Atalaya lacked a digital marketing presence, relying solely on traditional methods like magazine ads and flyers.
The club needed a fresh approach to differentiate itself, attract international golfers, and increase green fee reservations.
The Solution: A Data-Driven, Digital Strategy
At SproutOut Solutions, we believe transformation begins with understanding the business and its audience. For Atalaya, we identified untapped opportunities in international markets, particularly in the UK, Nordics, and Western Europe.
Our approach focused on:
Customer Insights: Analyzing membership and green fee player data to understand who visited the club and what they valued.
Digital Marketing: Introducing online campaigns to reach global audiences more effectively.
Strategic Partnerships: Collaborating with travel agencies to drive traffic from key regions.
Step-by-Step: How We Made It Happen
Research and Analysis
We started by segmenting Atalaya’s existing customer base, identifying trends in age, nationality, and booking behavior. Surveys with members, employees, and visitors helped us uncover areas for improvement and opportunities for promotion.Strategic Planning
Based on our findings, we developed a comprehensive marketing plan. This included:Enhancing the club’s physical assets, such as adding a parking area for golf buggies near the 10th tee to improve the visitor experience.
Designing offers and discounts to appeal to low-season travelers while maintaining profitability.
Execution
Travel Agency Outreach: Partnered with travel agencies in Andalusia and abroad, offering commissions for selling discount vouchers.
Online Campaigns: Launched targeted ads and email campaigns in the UK, Germany, and Nordics, driving traffic to Atalaya’s website and increasing online bookings. Here are some email tips for you.
Optimisation and Monitoring
We tracked the performance of all campaigns, making adjustments to maximise results and ensure ROI.
The Results: A Comeback Story
In just one year, Atalaya Golf & Country Club experienced remarkable growth:
A 27.2% increase in online bookings and voucher usage.
Visitor numbers grew by 12%, despite an initial reduction in full-price green fee players.
Atalaya climbed back to 25th place in Southern Spain’s top golf clubs.
More importantly, the club established a sustainable framework for attracting international guests, ensuring long-term success.
What This Means for You
Atalaya’s success is a testament to the power of a tailored, data-driven marketing approach. If your business is struggling to reach its full potential, SproutOut Solutions can help.
Whether it’s increasing sales, building an international presence, or modernizing your marketing efforts, our strategies are designed to deliver measurable results.
Let’s Work Together
Are you ready to transform your business like Atalaya Golf & Country Club? Contact SproutOut Solutions today and let’s start building your success story.